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Pulling off a successful marketing campaign that results in both traffic to your landing page as well increased sales is easier said than done. The almost mystic quality of proper marketing has eluded enterprises for eons. The truth of the matter is there is no mysticism involved. There are proven methods of marketing that, when…

DRTV or Direct Response Television is a popular form of TV advertising that is often misunderstood by those who haven’t had intimate dealings with the world of paid content TV. Essentially, DRTV is any form of TV advertising where you include a CTA (calltoaction) at the end, inviting the viewer to respond or engage by…

FocusGear is a fitness-centric company that produces products that aim to inspire and facilitate a healthy and active lifestyle. Their premier product is the Ultimate Gym Bag 2.0. This top-of-the-line gym bag is what regular gym goers need when they complain of not enough compartments and a flimsy design. This answer to their prayers sports…

Clever marketing is obviously important for growing any business, but clever marketing can only go so far if you’re not targeting the right people or targeting enough of the right people. Getting this right is often dependent upon research. You have to answer relevant questions. Who’s your audience? What avenues are available to you to…

Any business to call itself a “business” must make sales. There’s just no way around it. That’s what gives you the fuel to rocket you forward into the land of the sustainable. That said, sales are next to impossible if you don’t have some sort of marketing plan in place. A marketing plan commonly consists…

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